Cheers uses Caffeine to improve its App Speed 300%
A perfect match for dynamic content
Cheers is a group dating app that allows people to meet over complimentary drinks"The 7 Must Have Apps for Twenty-Somethings"
Cheers realized that the slower user experience of their app resulted in lower engagements and conversions. Already using a CDN to deliver static content, Cheers needed a solution that could improve load times of everything else: messaging, the checkout flow, and group-matching ability.
Cheers used Caffeine, a drag and drop iOS framework, to improve the performance of their application, tripling the load-speed of their group-messaging feature and doubling the load-speed of views in the conversion flow.
More messages sent
Cheers app performance improved on average by 3x for dynamic data and uploads.
That's how long it took Cheers to integrate Caffeine into their app.
Cheers CEO Sam Davidson's take on Caffeine
That's why using Caffeine has been absolutely critical for us. Anything short of near instantaneous load time is time for your users to stop and think about using another product.
If you want to create a successful app, you need to be able to play in the big leagues in terms engineering horsepower and user experience, where user’s expectations reside.
Caffeine allows us to play in that league with Facebook, Instagram, and others where previously we could not compete. I wish we had learned about it sooner, as you only have one chance to make a great impression and it's made a world of difference."
- Sam Davidson, CEO & Co-Founder, Cheers